Heading Tags

Rachel Costello
Rachel Costello

On 30th October 2018 • 3 min read

Now that we’ve covered some of the key concepts around content, let’s take a look at one of the core components of any page: the heading tag.


What is an H1 tag?

The H1 tag is essentially a short headline to describe the subject of the page and should be written for the benefit of both users and search engines.

It has historically been recommended that each page should only have one <h1> tag. However, in response to a question asking how many H1 tags should be used on a single web page, Google’s John Mueller said you could have: ‘as many has you want’. That said, here are some recommendations and considerations for H1 tags:


Best practice recommendations for H1 tags

Knowing what an H1 tag is one thing, but how can you make sure they are written optimally for users and search engines? Here are some best practice recommendations to ensure you’re getting the most out of your H1 tags:


Other heading tags

In addition to H1 tags, sub-sections can be set out within a page’s content using ascending numbering e.g. H2, H3, H4 etc. These heading tags provide additional signals to crawlers and visitors about the specific content within each section. Multiple <h2>, <h3> and <h4> tags are a normal occurrence on web pages and can exist on a single page without negatively impacting SEO.

Next: Optimising Images & Videos for Search


Rachel Costello
Rachel Costello

Rachel Costello is a Former Technical SEO & Content Manager at Deepcrawl. You'll most often find her writing and speaking about all things SEO.

Choose a better way to grow

With tools that will help you realize your website’s true potential, and support to help you get there, growing your enterprise business online has never been so simple.

Book a Demo