Content Writer (Freelance)


Content Writer (Freelance)

Contract • London, UK UK

Hey, thanks for checking out the Content Writer role at Deepcrawl.

Deepcrawl is a website intelligence platform. It helps businesses scale their digital operations by bringing together the teams, data, and insights required for high-performing, revenue-driving websites.

Deepcrawl enables the world’s leading brands to take command of their website’s health and realize their website’s full commercial potential by exposing technical and structural issues that exist in—or are about to be introduced to their websites and helps them prioritize and fix them.

Our website intelligence platform is used every day by thousands of enterprise businesses as well as all six major global group advertising agencies – including leading brands like Adobe, eBay, Microsoft, Twitch, Canva, and Paypal. And the number of brands using Deepcrawl is growing every day!

This is where you come in. To help drive our growth we’re looking for agile, ambitious folks with a strong growth mindset to join our team as a Content Writer.

A brief overview of what you’ll be doing at Deepcrawl

As Deepcrawl’s newest Content Writer, you will work closely with our Content Marketing Lead and help write, research, and edit a variety of content projects for B2B audiences.

Content types you’ll be working on include: blog posts, eBooks/whitepapers, website content, social media posts, press releases, and multimedia content (podcasts and videos)— you’ll also help with brand messaging efforts to help ensure our tone of voice and quality standards are met across all forms of content.

The ideal candidate

You should be comfortable researching and reporting on a variety of digital marketing, SEO, website development, and business strategy topics and be generally aware of/interested in current MarTech trends. Journalistic mindsets are very welcome! — You’ll ideally love to dig into new subjects to find great, credible sources of information and data to include in your articles — and to help fact-check others’ articles as well.

Strong proofreading and editing skills will be key in this role (primarily in American English) and some familiarity with AP Style would also be a plus.

Some experience with other forms of digital content production, in addition to writing and editing, would also be a plus —this might include website content experience (WordPress / basic HTML), audio or video production experience, or basic design skills.

Key Responsibilities

• Contribute to content marketing activities, including writing regular content pieces for our website, blog, social media, email newsletters, and advertising campaigns.

• Research trending and industry-related topics that are relevant to our audiences and suggest ideas for new content. (These will be topics relevant to B2B audiences, including writing about subjects such as digital marketing strategies, search engine optimization, and MarTech more generally.)

• Work with our Content Marketing Lead to help plan, research, and create insightful written and multimedia content for multiple audiences.

• Proofread and edit blog posts before publication, keeping SEO best practices in mind.

• Ensure consistency with brand voice and content strategy.

• Research and share insights about our audience and competitors.

• Work with colleagues to plan and implement marketing campaigns.

• General marketing support

Key Experience

This role provides an excellent opportunity for an ambitious content producer/writer to hit the ground running within a quickly scaling tech company, with support from our Content Marketing Lead and wider marketing team.

The ideal candidate will have:

Nice bonuses to have:

Our Culture

Deepcrawl is committed to our cultural values. They’re not just platitudes, they’re the DNA of our entire company:

In our most recent Company engagement survey, 93% of our colleagues would recommend Deepcrawl as a great place to work. Sound like a culture you’d like to be a part of? Join us!

Why Deepcrawl?

Deepcrawl is an equal opportunity employer and we are committed to providing an environment of mutual respect where equal opportunities are available to all applicants. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re looking for an exciting opportunity to work with a fast-growing and innovative tech company, then please apply with your CV.

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