For publishers, SEO has never been so important
Today, 65% of the population rely on the internet for news consumption. And there’s more pressure than ever before to outperform their competitors in the fight for online readers (and ad revenue!) – especially through search.
But there will be hurdles to overcome for SEO professionals working within the industry over the coming year, so there needs to be careful consideration on how to build strategies for future success.
Here’s what you can expect to learn when you download our latest eBook :
- The current state of play for publishers in 2021
- Why publishers need to make SEO a strategic priority
- Why getting your site infrastructure right is critical to success
- How to identify Technical SEO issues
- Why you should care about this year’s Core Web Vitals update