DeepCrawl’s Ultimate Guide to Site Architecture Optimisation

Everything you need to know about site architecture, all in one white paper

The performance of a website can live or die depending on how well it is structured. Site architecture fundamentally affects how search engines are able to crawl a website, and how users are able to navigate it in order to convert.

This means site architecture is crucial, but many businesses find it to be one of the most challenging aspects of SEO to get right. That’s why we’ve put together DeepCrawl’s Ultimate Guide to Site Architecture Optimisation to help. Here are just a few of the things you’ll learn about in our latest white paper:

  1. How to create a sound taxonomy and hierarchy to structure your content in a more understandable way.
  2. The most effective internal linking techniques to help search engines and users find your pages.
  3. What information architecture is and how it can be utilised to create a better user experience.
  4. Insights from industry-leading experts including Cyrus Shepard, Britney Muller, Alexis Sanders, Barry Adams, Joe Hall and many more.

Access the downloadable PDF version of this guide

Chapters

Defining Site Architecture & How it Impacts Users & Search Engines

Chapter 1 of DeepCrawl's Ultimate Guide to Site Architecture Optimisation explains exactly what site architecture is, why it is important, as well as how it impacts users and search engines.

What is Information Architecture?

In Chapter 2 of DeepCrawl's Ultimate Guide to Site Architecture Optimisation, learn what information architecture is, and how SEOs can use it to improve the customer journeys on their sites.

Categorising a Website & Defining Taxonomies

In Chapter 3 of DeepCrawl's Ultimate Guide to Site Architecture Optimisation, learn how to categorise your site and its taxonomies to make sure your users get the most out of your different page types.

Internal Linking Optimisation

Chapter 4 of DeepCrawl's Ultimate Guide to Site Architecture Optimisation explains how you can maximise the performance and findability of your important pages by utilising different internal linking methods.

A Guide to Website Navigation

The final chapter of DeepCrawl's Ultimate Guide to Site Architecture Optimisation covers the different methods of navigation used by different websites, and the pros and cons of implementing each one.