DeepCrawl’s Ultimate Guide to International SEO

Everything you need to know about internationalisation, all in one white paper

A successful internationalisation strategy doesn’t happen overnight. It requires careful planning in order to balance engaging, localised content with a strong technical website foundation, all while keeping your international audiences at the heart of everything you do.

There is a lot to consider to get things right when targeting international markets, so that’s why we launched this ultimate guide to international SEO to help your business succeed. Here are just a few of the things you’ll learn about in our free white paper:

  1. How to ensure different language versions are seen by the right users and search engines.
  2. The common internationalisation mistakes you should avoid, such as incorrect language targeting and page mapping.
  3. The different elements you need to implement for success, including hreflang and localised content.
  4. Advice from industry leading-experts, including Aleyda Solis, Barry Adams, Jamie Alberico, Kevin Indig, Gianluca Fiorelli, and many more.

Access the downloadable PDF version of this guide

The Challenges of Internationalisation for Users & Search Engines

Chapter 1 of DeepCrawl's Ultimate Guide to International SEO explains the issues that international websites can cause for users and search engines when they are not properly managed.

The Most Common Mistakes in International SEO

In Chapter 2 of DeepCrawl's Ultimate Guide to International SEO, we explain the most common details that websites get wrong when they are expanded to international markets.

Getting Your International Web Structure Right

Chapter 3 of DeepCrawl's Ultimate Guide to International SEO details the different international web structure options available, and the pros and cons of each one for your site.

A Guide to Hreflang Best Practice & Implementation

Chapter 4 of DeepCrawl's Ultimate Guide to International SEO covers the ins and outs of hreflang, including how to implement it, test it, and key mistakes to avoid.

The Elements of a Successful International SEO Strategy

The final chapter of DeepCrawl's Ultimate Guide to International SEO lists the key things you need to implement to ensure that your international SEO strategy is successful, such as localisation, geotargeting and more.